These seemingly harmless things, which many internet users don’t even know about, are used to track and identify the online behavior of users through their browsers. The most well-known method, which has been in use for decades after the advent of the Internet, is the cookie. The question under discussion today is how marketing and advertising agencies target people on digital platforms. Marketing and advertisement techniques have been revamped in today’s digital era. Once the largest data brokers know which person is attached to which device, they can build eerily accurate profiles about you. Similar to your Social Security number, your smartphone has a unique fingerprint that sticks with your device and thus can be used to track your movements across websites and apps. But what is device fingerprinting, exactly? Here’s what you need to know. ![]() ![]() ![]() Device fingerprinting is when marketers use your device’s unique fingerprint to track you around the internet.
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